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Warren Buffett

Chairman and chief executive of Berkshire Hathaway, 1970–2025

Recorded said elsewhere, not written here
My first mistake, of course, was in buying control of Berkshire. Though I knew its business - textile manufacturing - to be unpromising, I was enticed to buy because the price looked cheap. Stock purchases of that kind had proved reasonably rewarding in my early years, though by the time Berkshire came along in 1965 I was becoming aware that the strategy was not ideal. If you buy a stock at a sufficiently low price, there will usually be some hiccup in the fortunes of the business that gives you a chance to unload at a decent profit, even though the long-term performance of the business may be terrible. I call this the "cigar butt" approach to investing. A cigar butt found on the street that has only one puff left in it may not offer much of a smoke, but the "bargain purchase" will make that puff all profit. Unless you are a liquidator, that kind of approach to buying businesses is foolish.

Berkshire Hathaway annual shareholder letter, Berkshire Hathaway Inc., 2 March 1990 source ↗

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Robert S. Langer Biomedical engineer; Institute Professor at MIT
In fact, what I usually say to people, “Probably some of the most successful scientists are the ones that know how to deal with failure well.” Because it’s easy to feel good when you succeed. That’s an easy thing. But you’re probably going to fail in science a lot more than you succeed, so you really have to learn how to deal with it and not let it beat you.
Recorded Academy of Achievement interview, 25 October 2012 source ↗
Nora Ephron Journalist, essayist, screenwriter and film director
I wish I had learned more from failure than just mortification. I don’t think you learn much from success, and I don’t think you learn much from failure, unfortunately. It’s one of the sad things. You certainly learn that it’s more fun to have a hit than a flop.
Recorded Academy of Achievement interview, 21 June 2007 source ↗
Richard Feynman Theoretical physicist; Nobel laureate in Physics, 1965
It was a brilliant idea: You have no responsibility to live up to what other people think you ought to accomplish.  I have no responsibility to be like they expect me to be.
Recorded Excerpt from “Surely You’re Joking, Mr. Feynman”, Engineering and Science / Caltech Magazine, 1985 source ↗
N. R. Narayana Murthy Co-founder and former chairman of Infosys
I will begin with the importance of learning from experience. It is less important, I believe, where you start. It is more important how and what you learn. If the quality of the learning is high, the development gradient is steep, and, given time, you can find yourself in a previously unattainable place. I believe the Infosys story is living proof of this. Learning from experience, however, can be complicated. It can be much more difficult to learn from success than from failure. If we fail, we think carefully about the precise cause. Success can indiscriminately reinforce all our prior actions.
Recorded New York University Stern School of Business pre-commencement lecture, 9 May 2007, Rediff, 28 May 2007 source ↗

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Question Who deserves an apology from you, and for what? Failure & regret
I've mentioned that we strongly prefer to use cash rather than Berkshire stock in acquisitions. A study of the record will tell you why: If you aggregate all of our stock-only mergers (excluding those we did with two affiliated companies, Diversified Retailing and Blue Chip Stamps), you will find that our shareholders are slightly worse off than they would have been had I not done the transactions. Though it hurts me to say it, when I've issued stock, I've cost you money.
Recorded His letter to Berkshire Hathaway shareholders in the 1997 annual report, Berkshire Hathaway Inc., February 1998 source ↗
Question Who alive today do you admire most, and what draws you to them? Values & belief
I think that Jay Powell in when, when the epidemic broke out, I think he acted in March of 2020 and I think if he'd waited two or three weeks, it would have been a disaster. Once the dominoes start toppling, they just start toppling and, and, and, and that line is shorter than anybody thinks, and it topples faster. And I think he did exactly the right thing, and he, he did it even stronger than Volker did. You know, I mean, he, he and Volker are my heroes at the Fed.
Recorded Becky Quick, CNBC “Squawk Box”, recorded in Omaha; CNBC's own transcript of its own broadcast, 31 March 2026 source ↗
Question What is one of the best investments you have made — of money, time, or energy? Money & investment
We've just passed a milestone: Twenty years ago, on January 3, 1972, Blue Chip Stamps (then an affiliate of Berkshire and later merged into it) bought control of See's Candy Shops, a West Coast manufacturer and retailer of boxed-chocolates. The nominal price that the sellers were asking - calculated on the 100% ownership we ultimately attained - was $40 million. But the company had $10 million of excess cash, and therefore the true offering price was $30 million. Charlie and I, not yet fully appreciative of the value of an economic franchise, looked at the company's mere $7 million of tangible net worth and said $25 million was as high as we would go (and we meant it). Fortunately, the sellers accepted our offer. The sales of trading stamps by Blue Chip thereafter declined from $102.5 million in 1972 to $1.2 million in 1991. But See's candy sales in the same period increased from $29 million to $196 million. Moreover, profits at See's grew even faster than sales, from $4.2 million pre-tax in 1972 to $42.4 million last year.
Recorded His letter to Berkshire Hathaway shareholders in the 1991 annual report, Berkshire Hathaway Inc., February 1992 source ↗
Question Which thinking habit do you wish you could break? Craft & work
Ironically, though, this is also the purchase in which I made my biggest mistake - of a kind, however, never recognized on financial statements. We paid $600 million in 1989 for Gillette preferred shares that were convertible into 48 million (split-adjusted) common shares. Taking an alternative route with the $600 million, I probably could have purchased 60 million shares of common from the company. The market on the common was then about $10.50, and given that this would have been a huge private placement carrying important restrictions, I probably could have bought the stock at a discount of at least 5%. I can't be sure about this, but it's likely that Gillette's management would have been just as happy to have Berkshire opt for common. But I was far too clever to do that.
Recorded His letter to Berkshire Hathaway shareholders in the 1995 annual report, Berkshire Hathaway Inc., February 1996 source ↗
Question What has life taught you about being human? Values & belief
Well, I won't say what I thought about them, particularly related to Bill Gates, but I would say it's astounding to me how human people are. I mean, it, here you had a guy that was a convicted guy, a sensational con man, and the percentage of people that he knocked off. I mean, whether it was, he found their weakness, it might have been sex. It might be power, it might be, whatever it might be.
Recorded Becky Quick, CNBC “Squawk Box”, recorded in Omaha; CNBC's own transcript of its own broadcast, 31 March 2026 source ↗
Question What lesson has mattered most in your life? Time & hindsight
The number one rule I give them is just not give them the golden rule. Do unto others, I'm not a religious guy, but, I mean, nobody said it any better in a couple thousand years than that, which may be why it's lasted to a certain degree too. I mean, more people are reading a 2000-year-old book about how to behave than anything that anybody's coming up with lately. Now it's got a lot of, particularly the Old Testament, it's got different kinds of stories, to some extent, but if the whole world lived by the golden rule, it would be such a more wonderful society.
Recorded Becky Quick, Interview at the 2026 Berkshire Hathaway annual meeting; CNBC's own transcript of its own broadcast, 2 May 2026 source ↗

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