Grace Hopper
United States Navy rear admiral; computer scientist; co-designer of COBOL
Always remember that it's much easier to apologize than to get permission. In this world of computers, the best thing to do is to do it.
Recorded
Lake Forest College, Chicago Tribune, 9 December 1982 (via Quote Investigator), 9 December 1982
source ↗
Marvin Minsky
Cognitive scientist; co-founder of the MIT Artificial Intelligence Laboratory
So any student who wants to get into psychology, right now the students are like lemmings. They say, “Well, it’s popular to study brain science, I’ll do that.” Or, “It’s popular to do neural networks; I see 30,000 people doing it, it must be good.” And my advice is if a lot of people are doing it, don’t waste your time.
Recorded
Academy of Achievement interview, 4 May 2001
source ↗
Steve Jobs
Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Recorded
Stanford University 114th Commencement, Stanford News (Stanford University), 12 June 2005
source ↗
Jeff Bezos
Founder and former chief executive of Amazon; founder of Blue Origin
My grandfather looked at me, and after a bit of silence, he gently and calmly said, “Jeff, one day you'll understand that it's harder to be kind than clever.”
Recorded
Princeton University Baccalaureate, Class of 2010, 30 May 2010
source ↗
Susan Wojcicki
Chief executive of YouTube; Google's first marketing manager
Life doesn't offer you the perfect opportunity at the perfect time. Opportunities come when you least expect them ... Rarely are opportunities presented to you in a perfect way. In a nice little box with a yellow bow on top. ‘Here, open it, it's perfect. You'll love it.’ Opportunities -- the good ones -- are messy, confusing and hard to recognize. They're risky. They challenge you.
Recorded
Johns Hopkins University Commencement, Class of 2014, HuffPost, May 2014
source ↗
Tony Fadell
Engineer and designer; led the iPod and iPhone teams at Apple, founder of Nest Labs
Learn by doing, not learn first, then do. The way you discover what it is you like to do in life is by doing first, then learning about it.
Recorded
Academy of Achievement interview, 5 February 2016
source ↗
Fearlessness means taking the first step, even if you don't know where it will take you. It means being driven by a higher purpose rather than by applause.”
Recorded
Duke University Commencement, Duke Today, 13 May 2018
source ↗
So take the time to find the thing that excites you more than anything else in the world. Not the thing your parents want you to do. Or the thing that all your friends are doing. Or that society expects of you.
Recorded
Dear Class of 2020 (YouTube), Google (The Keyword), 7 June 2020
source ↗
I think fear and fear of the unknown and perceived failure is what holds people back. For me, I am more scared of complacency than having something not work out. I'd rather take a leap of faith and fall than stand on the edge forever.
Recorded
CNBC Make It interview, conducted 2019, 11 February 2021
source ↗
Bill Gates
Co-founder of Microsoft; co-chair of the Bill & Melinda Gates Foundation
My last piece of advice is the one I could have used the most. It took me a long time to learn. And it is this: You are not a slacker if you cut yourself some slack. When I was your age, I didn't believe in vacations. I didn't believe in weekends. I pushed everyone around me to work very long hours. In the early days of Microsoft, my office overlooked the parking lot—and I would keep track of who was leaving early and staying late. But as I got older—and especially once I became a father—I realized there is more to life than work. Don't wait as long as I did to learn this lesson.
Recorded
Northern Arizona University Commencement, Gates Notes, 13 May 2023
source ↗
Iyinoluwa Aboyeji
Co-founder of Andela and of Flutterwave; founding partner of Future Africa
Do a deep reflection on what exactly went wrong and write it down. Please don't do that lazy analysis where you just blame government, the economy, the markets, fundraising etc. It might have been a contributing factor and you should reflect that but please do that uncomfortably deep and introspective work of figuring out where *YOU* the founder went wrong.
Recorded
Aboyeji's own verified LinkedIn account, Iyinoluwa Aboyeji on LinkedIn, 27 July 2024
source ↗
David Vélez
Co-founder and chief executive of Nubank
Primero, lanzarse, incluso sin tener todas las respuestas. Segundo, tener resiliencia y disciplina, porque los mercados son volátiles. Tercero, buscar grandes problemas del consumidor. Muchas oportunidades nacen de la frustración.
Recorded
Alejandra Rico Muñoz, interview, La República, 25 March 2026
source ↗
Reid Hoffman
Co-founder of LinkedIn; partner at Greylock Partners
The challenge of a big, over-arching vision is that it's hard to know where to start. And your biggest opportunity will change from year to year. Technology changes. Competition changes. You change. My advice: Just start. Find a single unmet need that nudges the world closer to where you believe it's going. And if you hit a dead end, pivot.
Recorded
Hoffman's own Medium publication, Reid Hoffman on Medium
source ↗
Ory Okolloh
Co-founder of Ushahidi; lawyer and open-government activist
I wish I had known how to “manage up.” I wish I had not believed that my work would speak for itself; the working world requires a bit more than that.
Fei-Fei Li
Professor of computer science at Stanford University; creator of ImageNet
Scientists are people who are curious and want to pursue knowledge and pursue truth, and this still remains the most timeless and priceless value of a scientific career. My advice to an early-career scientist is to remain true to your passion and curiosity and that sense of mission to discover knowledge and uncover innovation. It's also very important to be using the tools of the moment, of the century. There are a lot of new tools to uplevel our own scientific research and scientific quest.