What is the most important lesson life has taught you?

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life.

So I think failure is important in my career.

To stand up tall and aim for what you want.

Minimum effort, maximum satisfaction. That’s the way everyone should live.

Compare and despair. Comparing yourself with someone else or what someone else is doing or what someone else has is a recipe for sadness. What matters is who you are and what you want.

Perspective. I used to zoom in and it would be all catastrophic, now I zoom out and get a bit of perspective.

Things, situations, people evolve constantly. Nothing is static.

That there are more important things than being right.

Stress is bad for your health.

Never save anything for best.

That things change.

All our tombs will be unvisited in a few years - all our actions will mostly be unremembered - but the smile you gave the checkout lady or the kind words you gave to a stranger in the street could still be rippling forward. We all have that opportunity and it's a huge power.

To do the very best you can and then let it go.

The best way to spend time is to waste it.

Sacrifice the self and you will gain it. Serve the self and you will lose it.

That you get out of life what you put in. When you grow up on a farm you literally reap what you sow.

The more you face shame and stare it in the eyes and talk about it, the less potent it is.

Every single morning the sun comes up and you get to try again.

To keep trying to listen to yourself.

Everything’s temporary, and how to make aioli.